Business Growth
August 21, 2025
Why Every Small Business Needs a Website in 2025
Websites Are Now Essential for Small Businesses
73 % of U.S. small businesses already have a website, with over 81 % of shoppers researching online before making a purchase. If your business skips a website, you’re invisible to a majority of customers.
Online Research Drives Decisions
Consumers are heavily influenced by what they find online. Without a website, you're missing that crucial first impression.
Stay Part of the Conversation
Web presence has moved from optional to expected and having a site ensures your business is in the mix.
[Wix: 50+ Small Business Website Statistics, 2025]
A Website Puts You in Control 24/7
Websites don’t sleep. Whether it’s midnight browsing or weekend window-shopping, your site stays active, offering services, information, and credibility even when you’re off the clock.
1. Visibility You Control
Unlike social media feeds that depend on algorithms, a website delivers consistent visibility on your terms.
Built to Last
Your website remains evergreen—optimized for SEO, raising its impact over time without repeated effort.
[Hostinger: 87 % of Small Business Owners Intend to Create a Website]
Your Website Becomes a Smart Business Tool
A modern website does more than share info, it empowers action and builds trust through design, branding, and ease of use.
Make Info Easy to Find
Over 90 % of visitors use on-site search, but only about half find what they need. Improving "findability" boosts satisfaction and conversions, as users who locate content are twice as likely to convert.
👉 Learn how small business websites are evolving to drive action in 2025
