Future By Will

The Challenge

Future by Will was originally a simple online portfolio to showcase my design work. However, it lacked a cohesive identity and clear value proposition. Visitors weren’t getting a strong sense of what I do, who I help, or why they should reach out.Key challenges included:

• No distinct brand or tone

• Unclear user flow and CTA

• Lacked storytelling and project context

The Solution

I rebranded the site under Future by Will, giving it a modern visual system, tighter writing, and interactive case studies. I highlighted past work with real outcomes and focused on clarity and personality

• Developed a clean, bold identity and logo

• Designed responsive pages with better structure

• Wrote concise, human-centered case studies

• Added subtle animations and motion to elevate UX

The Result

• Clearer narrative = more portfolio views

• Increase in inbound messages from companies and collaborators

• Stronger credibility when pitching freelance and startup work

The project turned my portfolio into a proper brand—something I now use to win clients, connect with teams, and showcase my growth as a designer.