Iowa Fresh (Coming Soon!)

The Challenge

Iowa Fresh, a local startup specializing in microgreens, needed a website to help kickstart their digital presence. With no existing site, they were relying entirely on in-person sales and word of mouth, limiting their ability to grow or reach new markets.

Their main goals were:

• To create a modern, professional website that reflects the freshness and quality of their products.

• To build trust with potential wholesale buyers, restaurants, and individual customers.

• To showcase their unique growing process, local roots, and sustainability efforts.

The Solution

We developed a visually compelling and strategically structured website with a strong emphasis on branding, storytelling, and sustainability. Our approach included:

• A clean, earthy aesthetic inspired by their product and values.

• High-quality photography to visually convey freshness and care.

• A product catalog with clear information and easy ordering.

• Sections for their story, growing process, and sustainability promise.

• Mobile-first design for accessibility on the go.

The Result

• Establish a strong online foundation for the brand.

• Help drive online orders and wholesale interest.

• Reflect the company’s commitment to freshness, quality, and community.

• Make it easier for customers to discover and support local food